Wet + Wild: A Deep Dive into Branding Water #teapackaging
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Wet + Wild: A Deep Dive into Branding Water #teapackaging



There's a passage in Bret Easton Ellis' novel American Psycho, in which Courtney, the lover of protagonist Patrick Bateman, claims to use Evian for ice cubes. She and another character go on to list as many water brands as they can: 'Well, there's Sparcal, Perrier, San Pellegrino, Poland Spring, Calistoga…' She

There’s a passage in Bret Easton Ellis’ novel American Psycho, in which Courtney, the lover of protagonist Patrick Bateman, claims to use “Evian for ice cubes.” She and another character go on to list as many water brands as they can: “‘Well, there’s Sparcal, Perrier, San Pellegrino, Poland Sprin

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